In the past few years, with the increased level of digital penetration of brands and users, the competitive scenario in all digital mediums has become really tight.
Talking about social media in particular, it has actually become more competitive than ever before. Since the number of social media users is increasing, the number of companies present on platforms is trying to draw eyes from their prospects and establish a connection.
With the current volume and nature of posts and activities on social channels, biological access to any piece of published material has dropped significantly on almost all platforms.
This has happened with the gravity of social media users, with the duration of attention. Therefore, content creation and sharing are no longer producing the kind of results they used to do – unless done in a precise and strategic way.
Are Social Media Tools For Everyone?
If you are worried about someone who is worried about moving forward then I would say this. Using Digital Marketing Tools as Digital Marketing or Digital Entrepreneurs, which manages your own social handle, is not the end but end to the end.
If there are resources available to help you save your time, and focus your efforts on a more driven result, then why should not you?
Best Social Media Marketing Tools?
An endless number of social media marketing tools are available in 2019. You want to know which tools I use, or which are best for use or shopping for your social accounts.
To be honest, the right or best tool to use is what keeps your goals, needs and budget close to you. Some devices come with a heavy price, while some are absolutely free. When compared to other people in the market, each device has a mix of both unique and common characteristics. They come with various types of plans in line with all the different needs and budgets.
The device you should use or buy should depend only on your specific needs.
Top 25 Social Media Marketing Tools in 2019
To make your work easier, I have made a comprehensive list of best tools in business. I have talked about different aspects, from their characteristics to their applicability on the basis of different enterprise sizes. I’ve shared the most updated information about their pricing, and how you can benefit from cost savings.
I hope this list will help you choose the right tools, choose the skills in your processes and achieve those social media results, for which you are working hard.
The importance of creating good visuals in social media marketing requires a complete introduction. Canva is a wonderful tool that makes the integration of design in social media strategy almost easy for anyone who is not even remotely knowledgeable in design software such as Photoshop, Illustrator etc. It is perfect for those marketers who Are on a weak budget or have a small budget The size of the team to execute.
In a few minutes, Canvas can help create professional looking creatives about blogs, social media, email templates, presentations or anything.
It comes with a library that has tons of inbuilt templates, image and illustration assets, fonts and styles. You can use them to create almost any type of design, including your custom dimensions. The interface with drag and drop elements is extremely intuitive. You can adjust settings to play with different colors, fonts, image filters and opacity.
Pricing: Canvas has 3 types of plans to choose from – Lifetime Free, Canvas for Work $ 12.25 per Member Per Month and Canvas Enterprise Plan, which is available on request.
The free plan is honest enough to be good. However, if you choose the annual plans, you can save with a discount. Both paid plans have a 30-day free trial period.
For those running non-governmental organizations or nonprofits, free subscriptions are also available. Special relaxation is available for students and teachers on the basis of eligibility.
Hootsuite is one of the most widely used social media tools in the world and has earned the trust of the largest companies. It helps to plug in tremendous efficiency in the social media manager’s workflow, helping to manage many social media networks, connect with customers and focus on building brand with the same interface.
While it is bundled with standard features to support scheduling, monitoring analytics and teams, there are some additional features in it too. For example, it can help you connect with more than 35 social networks from your platform. It also comes with brand-monitoring functionality, which is telling others about your brand that allows tracking.
If you are in a stable place in your business and are looking for an investment that can help you save time, cost and focus on driving results on social media for long periods of time.
Pricing: Hootsuite comes with 3 plans – business cost US $ 1260 / month, team cost INR 6600 / month and an enterprise plan in which custom solutions and prices available on request.
The best part is that all three plans come with a 60-day free trial, which has no risk.
3. Adobe Spark
In the case of meeting the visual aspect of social media marketing, Adobe Spark is another tool that must be completed in your arsenal. It comes with three options – graphics, web pages and videos and all are suitable for use by those without any prior design expertise or knowledge.
Spark Post and Spark Video Functions are especially great for designing amazing creative elements for social media and earning many engagements. The inbuilt features of the tool include beautiful typography, reputable imagery and professional themes to choose from. It comes with a mobile app version that can help you design even when you’re on the go.
Pricing: It comes with a free and a payment plan. If you make a one-year payment, the payment plan fee is INR 676 per month when you pay monthly or INR 8112.
Website: Adobe Spark
Buffer is another great social media marketing tool and is considered quite well between brands, businesses, agencies and individuals.
It is very intuitive, easy to use and simplifies the management of social media handles by providing integrated posting interface. It is excellent for determining large numbers of posts, obtaining insights into their performance, and allowing different members of the team to work collaboratively with the predetermined authority levels.
It caters to the 5 most popular social media channels – Facebook, Twitter, LinkedIn, Pintrest and Instagram. It was not possible to post directly to the Instagram through buffer, but he has now upgraded to include it.
Pricing: The best part about buffer is that it comes with different types of plans in line with all types of budgets and needs. They have starter and advanced plans.
Starter plans include a free version and a pro version whose cost is $ 15 per month. Advanced plans are of 3 types – premiums are $ 65 per month, small business costs $ 99 per month and medium business costs $ 199 per month. While there is a 7-day free trial in Pro Plan, each of the other 3 payment plans has the option of 14-day free trial.
IFTTT (if this is the case) is one of the most remarkable apps you can use to automate and simplify your workflow in many areas of your work, including social media management.
It works on the principle of setting conditional details, and executes them on the basis of triggers and actions you choose. According to the Naming IFTTT, the applications you use everyday are called ‘services’. For example – there are examples of Facebook, Dropbox, Twitter services. There are useful applets (conditional statements) in each service that you can turn on and can benefit from automating your work.
For example, every time you are publishing a post on your WordPress blog, you can automate its posting on your Facebook page. You can choose WordPress as ‘service’; you can set the trigger when you upload ‘new post’. For this special trigger, you can assign a ‘link’ and create a link post on Facebook and save it as a trigger applet. Once you do this, the applet every time you upload a new one, you post your blog automatically on Facebook. Amazing, is not it?
Pricing: All good things do not come with price tag and IFTTT is one of them. So far, it is completely free.
If you are looking at a data-driven approach to competitive analysis and wish to dominate social media with the best performing content, then Buzzsumo is an excellent tool.
Although it all makes sense to use it, the investment in it is ideal for professionals and organizations who are investing heavily in the content creation and looking for an actionable roadmap for the construction and construction of materials.
Its features are designed to help identify the most shared content on the Web, find out who is the key influencer for a particular domain or keyword,
Monitor the brand and keep an eye on the competition. In essence, it is best to create a solid content plan that runs the results.
Pricing: There is no free plan for this: There are 4 types of paid plans- Pro $ 79 cost, plus cost is $ 139, big cost is $ 239 and on enterprise monthly basis is $ 499. If you choose the Annual Plans option, you can avail with a 20% discount. All its plans come with a 7-day free trial, without any credit card information.
If you are managing a medium-sized agency or social media handle for an enterprise-level company, CoSchedule can become a very useful tool for you. It contains many products, from which social organizers are relevant to social media.
In fact, CoSchedule helps organize and organize all your social media activities, from the publication to the measurement in a single window. Its interface is easy to read calendar, which helps you easily plan ahead in collaborative style with your team. It acts as a post planner cum scheduler (even rescheduled!). You can create predefined templates to reduce repetitive work and can definitely measure the results.
One feature that I especially like is ReQueue, which fills the gap between your social schedules wisely by sharing its sharing of the time that works best with your audience.
Pricing: CoSchedule comes in 3 plans, and has been bundled with its various products. Prices increases with the number of products and level of functionality. All three plans include social organizer products.
The basic development plan starts from $ 80 per month; the professional is billed 400 dollars per month and 14 billion dollars a month. You can increase the number of user accounts by paying a few nominal charges.
All schemes come with no obligation, 14 days free trial and you do not need your credit card to sign up for it.
8. Tweet Deck
As the name suggests, the Tweet
Deck is a tool specially designed for Twitter.
It works like a personal browser to stay in touch with the Twitter world. You can organize and organize your own custom experience, track activities, track topics, and filter results.
You can use the Tweet Deck to manage multiple Twitter accounts for tweeting, scheduling tweets and their content.
If Twitter is a major aspect of your social strategy or your business or online venture, then it is largely helpful for viewers on Twitter.
9. Post Planner
If Facebook and Twitter are social media channels where you spend most of your time and money, then post planner is a tool that you can consider simplifying your workflow.
It is quite user-friendly and is specially designed for smart social media management. It is known for its ability to help users gain more engagement, clicks and sales.
You can use post planners to curb profitable content ideas, bulk plans and scheduling content can be optimized for the time being planned. If you feel that restrictions on Facebook and Twitter are only a limitation, then you will be happy to know that they are going to expand to other social channels soon.
Pricing: Post Planner has the most flexible pricing plans and is suitable for all scale requirements. If you are a professional or a small business, then it can be very economical for you to use it.
Small business plans start as low as $ 3 per month, and includes plans for $ 11 per month and $ 24 per month, increasing with the number of accounts and posts you want to upload and Make plans through it. Enterprise level plans start at $ 59 per month and goes up to $ 299 per month
For all plans, 20 percent off annual billing is compared to monthly billing. They do not have any free trial period on their paid plans, but they provide life-long free pro apps, which you can see in their FAQ section.
10. Sprout Social
Sprout is a very scientific and well-rounded approach to social media management. This tool is designed to empower social media marketers who are able to make real connections with the audience who love their brand, and for individuals and companies of different sizes.
Sprout Social covers basically the 5 most popular platforms – Facebook, Twitter, LinkedIn, Instagram and Pinterest. It allows a collaborative approach to the duration of the content, plan and publication.
The tool helps to accurately monitor and measure the measurement and also pull out the reports that reveal intelligent insights. Its automated reports are actually created surprisingly and most of the users of the tool send it to their customers directly at the end of the month without editing any edits.
A striking feature is that there are really some really powerful integration in it that can help reduce your overheads, and optimize your investment with advanced equipment.
Pricing: There are 3 schemes to choose from germinated societies. The standard plan starts from $ 99 per user per month, the profession starts at $ 149 per user per month and advanced $ 249 per user per month.
You have the option to stay in the same plan, and buy additional profiles at the cost of $ 25 per profile. All plans come with a 30-day free trial, in which there is no need to share credit card details before the purchase.
Crowdfire itself is the only social media tool you ever need, and it really is true for its word. This content provides a single window solution for automating the creation of ideas as well as finding relevant image recommendations.
By using it, you can focus solely on executing your strategy, and you can rely on tools for tasks such as scheduling materials made in bulk on optimized timing. Its capabilities can automatically optimize your content for you and tailor it to present suggestions that adhere to the technical and best practices of different platforms. You can also share articles that you basically like through your Chrome extensions. In addition, the tracking and monitoring of results through analytics is inbuilt and is quite intelligent in the forum.
Pricing: Despite being so prevalent in it, there are four schemes of offerings, which make it suitable for all types of needs and budgets. There is a free plan, plus plan $ 9.99 per month, premium plan $ 49.99 per month and VIP plan cost $ 99.99 per month. If you pay annual bills, you can take advantage of some cost savings.
Talkwalker is trusted by brands and agencies around the world as a social auditory, analytics and an effective marketing tool. Contrary to common software solutions that help reduce content content and content, Talkwalker is different in that it focuses closely on all social channels in real-time and is expelling the real impact of brand building practices.
You can use it to better understand the conversations that matter, analyze the results and dig deep into the insights with image and text analysis. You can also create automated reports in a few clicks to send customers. It is a wonderful tool that provides functionality beyond basic social media scheduling activities.
Pricing: It comes with three plans, starts with the original, which costs $ 9600 annually. Corporate and advanced plans offer more features, and their cost is available on request. They do not have any free trial period, but they provide a free demo to help you realize the product and make an informed choice.
Falcon.io is a comprehensive social media management suite that is designed for medium-to-enterprise level companies. This content provides a wide range of services from publishing and advertising to social engagement management and listening. It also helps to measure results and gain deeper insight into the target audience.
A striking feature is that it allows you to merge your social data with your CRM for a unique 360-degree customer view.
In addition to all the features, it also provides real time chat support and advisory services to empower its users, who can present it. So far, platforms covered by FalconOo include Facebook, Twitter, LinkedIn, Instagram, Whatsapp and YouTube.
Pricing: Falcon.IO offers three types of pricing plans – Starter, Pro and Premium. Prices are available only on request. They do not provide any free trial, but provide a no-obligation free demo to help users make an informed choice.
Lithium is a wonderful tool for brands that can benefit with the help of managing high volume of customers on social media.
Primarily, it does all the work of a broad social media suite by collaboratively exploring the content; Calendar planning, content scheduling and monitoring.
In addition, there are also capabilities with which you can filter all types of inbound communication and route it to the most relevant team member to handle it. The device allows tagging of those individuals who are authorized to take action, and to ensure timely responses, to assign priority level of 6 levels for positions. With lithium, you can integrate your social media handle with listening devices, advertising options and your CRM.
If your business area specifically requires you to be active on social media for support services, this could be the best tool for you.
Pricing: Lithium does not show its pricing chart on its website. They have different types of product and package combinations. Depending on your goals and requirements, you can request a related test and get a price quote from them directly.
15. Zoho Social
Zoho Social is a fairly comprehensive social media management tool. It is useful for both business and agencies that they manage many social channels, schedule posts, and work in collaborative format with integrated dashboards. It helps in publishing, sharing, monitoring, and reporting.
One feature that I like about it is a single window view of all messages specifically in the brand inbox. This allows you to convert messages into conversations; they are filtered by the social network from which they are coming from. You can instantly respond to all messages and earn a reputation of providing great customer service through social media. I think there is another advantage of ZoO social integration possibilities with Facebook lead ads and Zoho CRM.
Pricing: Zoho has plans for personal and small businesses and agency customers. For pre-group, the fee starts at US $ 600 per month and goes up to INR 1500 per month. According to agency schemes, the cost starts from INR 12000 per month and goes up to INR 18000 per month.
They have pricing for each plan, which can make the choices very flexible. Like other equipments in the industry, you can also avail the benefits of saving on savings schemes, even if you choose annual plans on monthly plans. Zoho also offers a free 15-day trial. You do not need to enter any credit card details to sign up for that test.
If you have been using social media tools for a while, you may feel the lack of reliable tool-based options to gain proficiency in your efforts on Pinterest and Instagram.
Tailwind has closed that gap, at the end of which there is a solution to win on these two platforms. It provides a smart mechanism for determining the posts and collaborating with team members in the process. Some striking features include smart hash tag recommendations for Instagram, provision of replication facility and data-driven brand insights for well-performing pins on Pinterest. If you are concerned about reliability, then it is completely safe because it has direct involvement and API integration with both platforms.
Pricing: Tailwind is an affordable plus plan for individuals and small agencies costing $ 9.99 per month and is billed annually. This is also really comprehensive; Offer rich plans for big brands and agencies, with a business plan starting from $ 799.99 per month.
It has an enterprise plan, which is available on request. If your needs are between two categories, then Tailwind offers custom plans, and you can discuss them through email.
All schemes come with free trial or demo options. There is no time limit for this test. This includes 100 pins on pints and 30 posts for free on Instagram.
17. Agora Pulse
Agora Pulse is a very popular social media management tool relevant to all types of users and their needs. It supports intuitive support among different team members and simplifies the multilevel aspects of workflow, from 5 public social platforms – Facebook, Twitter, LinkedIn, Instagram and YouTube – from publications to social listening and engaging. In the category of similar equipment, it is one of the best-value people for those facilities that provides it, and is one of the major reasons behind its huge popularity.
Pricing: There are plans for all types of users in Agora Pulse, which are true from solopreneurs to large enterprises. The basic small plan starts from $ 39 per month, medium plan $ 79 per month, big plan $ 159 per month, enterprise plan $ 239 per month. If you choose the annual membership option, you can avail the discount and there is a 28-day free trial that is available to help you decide.
Sendible is a comprehensive social media suite for all types of users. It supports all major social platforms, blogging platforms, and there is much useful integration such as canvas, analytics, dropboxes, and slacks to mention some.
For its capabilities, there is an inbuilt mechanism for doing all the integral functions to create and execute a powerful social media strategy. It comes with a very powerful dashboard that helps in publishing social media activities – publishing, measuring, reporting and listening.
Apart from this, there are some unique features in it. The tool prompts you to indicate the information that really attracts your attention, and also tells you which team members have taken action and to ensure accountability, which is still there. Its report feature has a lot of inbuilt templates and there are 250 charts to choose from. You can prepare amazing social media reports to send to your customers in a few minutes.
Sendible’s Social Auditory School is also quite advanced. It can monitor and block comments as positive negative or neutral for you, for which you need to pay the most attention. In essence, it actually saves time and can help you move towards real results.
Pricing: There is a flexible price for shipping, which depends on the needs and requirements of the solopreneurs, small businesses, growing agencies and big teams. The related charges are $ 29, $ 99, $ 199 and $ 299 per month.
All its schemes provide a 30-day free trial and 15 percent savings on annual billing. There is an additional 15 percent discount for charity and non-profit, which goes up to 25 percent if you choose the annual billing option.
19. Social Bakers
Social bakers are primarily for users working as part of a big team (in both home and agency partners), who have large budgets to spend on social media. The device works with a data-driven approach and each feature of it provides highly accurate insight into the various aspects of social media management.
Social bakers help you understand your audience, analyze your existing content and optimize in the right direction. Interestingly, it can achieve your historical data up to 10 years in high cost plans and reveal intelligent insights!
Social bakers also provide AI-supported recommendations on the posts you have promoted, when you should publish them, and what are the right audience segments to target. With it, you can manage all your social media publishing in multiple profiles from the same affiliate calendar. You can also use it for automated management with impact management.
Pricing: There are 4 schemes on the offer of Social Bakers – Essential, Smart, Scale and Integrated 360. The most basic one is necessary and it comes down to INR 13,300 per month as per annual expenditure. If you make monthly payments then the fee is a bit higher. The suite offers individual free trials.
If you trust the importance of social evidence, and you want to take advantage of it, in your social media strategy, the tagboard is the tool with which you can integrate it into your social media plan and get results. .
It basically helps you quickly find and exclude user-generated content on all social platforms in real-time, shows it on many of your networks and even broadcast it live. It is quite popular among marketing events, sports brands and media publishers and big agencies.
Pricing: The tagboard offers three different pricing plans – base, premium and custom under two categories, live social performance and web and digital. Pricing for all three schemes in each category are not displayed on their website and available only on request. There are also many features that you can choose based on your needs.
If you are focused on accessing and connecting viewers on Facebook, Twitter and LinkedIn, and you are looking for a power pack tool, which allows for great flexibility in terms of options you choose, then maybe Is your best fit.
This is a very powerful tool that plugs into the tremendous efficiency of material duration and scheduling. This good hash tag also shares detailed insights into Post Performance with providing recommendations. Apart from this, DrumUp also has a Chrome extension for content and scheduling and searching iPhone and Android apps, which allows to post social media.
Pricing: For a period of social media management and content, DrumUp offers 4 types of plans. They are – Starter on $ 15 per month, Pro at $ 39 per month, Small business agency $ 79 per month and agency plan at $ 159 per month. All plans are available for annual billing only.
22. Likeable Hub
If you are looking for a social media tool, which reduces your workload in relation to Facebook, Twitter and LinkedIn to a significant extent, the linkable hub is appropriate.
This tool is doubled as a social media content planner and publishing executive. Basically, it gives you access to a lot of meaningful and relevant content ideas, which saves you time and effort so that you need to invest in the duration of the content and the churn. All you need to do is point and click, and you have sorted it.
In addition to helping with the basic tasks of scheduling, the features of the ad are integrated into it so that you can plan your paid promotion from the same interface. The Licensed Hub also offers analytical insights from your post performance measurement.
If you need any help or support, then they have a dedicated team who responds to your questions via email, call. You can also reach out to their experts for counseling and coaching to improve your strategies and further your game.
Pricing: They come with three pricing plans. On the basis of features include cost escalation, customer service availability and strategy consulting hours. Expert plan starts from $ 299 per month, Pro $ 599 per month. Their most comprehensive plan is available for concierge price on request.
The essential approach to successful B2B marketing is slightly different from B2C marketing. If your enterprise or marketing agency leverages social media channels to get results for the B2B segment, then the oktopost is a tool that you can seriously consider because it is designed to serve your cause.
With its power packed features, it can help you to establish a personalized customer experience on social media for your B2B campaigns, and can easily cooperate with your diverse social media team.
Oktopost Advanced Social Analytics works, along with helping to simplify your editorial calendar plan and simplify social publication through smart scheduling.
It can help you get a very clear picture about the performance of your audience, engagement levels and the performance of your lead ads. You can know which ads are actually moving to conversions and to what extent. Its analytics capabilities can also reveal deep performance metrics and can help in the creation of data-driven employee advocacy programs.
Finally, inbuilt technology allows you to port and integrate data from your social handles on your enterprise’s automation tool, CRM and BI platform.
In essence, it provides a seamless mechanism for connecting social media with your other B2B goals and working smart and efficiently.
Pricing: The Oktopost website does not disclose pricing. You need to reach directly for a quote.
MavSocial is another meaningful comprehensive social media management suite that is suitable for everyone, including individuals and small companies on the budget. It is very intuitive, easy to use and comprehensive in features.
It allows publishing, engagement, content duration, report creation, social audit and team collaboration. This tool is compatible with many social platforms including Facebook, Twitter, LinkedIn, Instagram, YouTube and Tumbler. MavSocial comes with both desktop version and mobile app that helps you flexibly work your workflow.
Pricing: MavSocial comes with four different plans that you can choose based on your needs. Their advanced plan starts at $ 19 per month, Pro $ 78 per month, the business plan is $ 199 per month and the enterprise plan is $ 499 per month.
If you pay on an annual basis, you can get 15-20% off, 2 months free membership and one-on-one training. All schemes come with a free trial period of 14 days and no credit card information is required.
The final tool in this list is Sprinklr, and it is not at all in any way. This Fortune relies on 50 percent of 50 companies and is well recognized and supported by important officers like Forrester, DMN, Forbes etc.
If you manage social media for a large enterprise, then this tool can be a very safe bet for you to consider. It is very powerful and comprehensive in nature and includes 25 social channels and 10 messaging channels.
The feature of Sprinkler is that it basically consolidates the tools of all these individual channels into a single interface and provides a simple, yet highly sophisticated mechanism for publishing, enclosing, listening and producing performance reports. . If you are operating large-scale social media then try.
Pricing: Sprinkler does not mention its price on the website and is only available on request.
In 2019, social media has become an essential area for a difficult, digital marketer. While there is immense competition to fight against it, there is also a real scope for establishing and establishing real relationships with brands for its brands. Eventually, on a daily basis, social media attracts attention and time of billions and is a novel basis for brand creation and conversion.
In the current environment, achieving results with social media marketing efforts determines a smart strategy and tight execution. With the ever increasing number of social channels, which needs to be targeted today, and the layers of work required in the background to run a successful show, social media tools give great relief.
The scope of support and functionality offered by different devices varies depending on their purpose and pricing. As a social media manager, large-scale plug-in tools plug in tremendous workflow efficiency and increase disposable time to focus on redundant tasks and focus on oriented aspects for redundant tasks.
The good social media tool wisely automates a lot of manual tasks, helps to intimulate intelligent suggestions for content creation and with the insights presented neatly to bootstrap the strategy.
For device options, you can choose from free or paid tools based on your goals and requirements, or even by combination. In the above list, I have included a review of the most well-known tools around the world and have talked about their costs. If you are using any of the above tools, and you have some extra to share, then I would love to hear your thoughts in the comments below.
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